The Story · Est. 2007
From The Trunk To The Top.
Triple D Gear was born in 2007 out of Rich Mind Records — Dallas-native music producer Arturo "Turo" Sanchez pressing tour merch and selling it from the trunk. What the scene built, the brand carries: Dallas hip-hop history on the left, the drop history on the right.
-
The Scene
1989
The D.O.C. Puts Dallas In The Booth
Dallas's own The D.O.C. pens for N.W.A and drops No One Can Do It Better — Dallas DNA runs through West Coast rap's golden era, mostly uncredited. The city takes note.
-
The Scene
1995
"The South Got Something To Say"
André 3000's Source Awards declaration cracks the door for the Dirty South. The Third Coast starts building its own lane — and Dallas is listening.
-
The Scene
1997
Baduizm
Erykah Badu puts South Dallas on the world stage. Neo-soul royalty from the same blocks the badge would later rep.
-
The Scene
2004
T-Town & The DSR Era
Big Tuck's Southside Da Realist and the Dirty South Rydaz make Dallas rap impossible to ignore. The city's sound gets its own name.
-
The Scene
2005
"Da Dirty Dirty" Takes Hold
Dallas claims its Southern name — Dirty Dirty Dallas. Three D's. The phrase that becomes the Triple D.
-
The Drops
2007
Born In The Trunk
Arturo "Turo" Sanchez — Dallas-native producer and owner of Rich Mind Records — presses tour merch for the label. The Ghost Logo is drawn. The first Triple D pieces sell out of the trunk of a car.
-
The Scene
2009
Dallas Boogie Goes National
Dorrough's Ice Cream Paint Job and the boogie wave put the city's sound on every radio in America. Dallas is officially on.
-
The Drops
2012
The Apparel Line
Tour merch becomes a full streetwear line — caps, tees, jerseys — stocked by Dallas shops from Sheek Shoes to Lids. 60+ wholesale accounts across the metroplex in the first decade.
-
The Drops
2014
The Badge Gets Registered
The Tilted Star "D" becomes a federally registered trademark for hats, shirts and athletic apparel. First to file. Owned by the culture.
-
The Scene
2016
A Star Under Center
Dak Prescott takes over at quarterback for the Dallas Cowboys — and becomes one of the influential figures who sports the badge.
-
The Scene
2017
Spence Takes The Title
Errol Spence Jr. — 2012 Olympian out of DeSoto — wins the IBF Welterweight World Championship and runs with the brand. Dallas has a champion in the badge.
-
The Drops
2018
On The City's Airwaves
The 97.9 The Beat delivery shoot and a WFAA Good Morning Texas feature put the badge on Dallas TV and radio. Red Bull, Radio One and champ Errol Spence Jr. run with the brand.
-
The Scene
2019
SMU Borrows The "D"
SMU debuts the logo on their football helmets and apparel under a logo deal with City Hall. They called it the "Triple D" collection. The culture noticed the resemblance immediately — and so did our DMs.
-
The Scene
2020
Youngest EP In The Game
Dallas's own Marsai Martin — the youngest executive producer in Hollywood history — sports the cap. The badge reaches the big screen.
-
The Drops
2020
Ghost Logo, Registered
The three concentric D's are officially added to the federal register for protection by the company.
-
The Scene
2021
City Hall Comes For The Badge
The City of Dallas petitions to cancel Triple D's registered trademark. A small business meets a municipality's legal budget. David, meet Goliath.
-
The Drops
2021
Chains & The Drip Collection
Triple D expands from caps to chains and full collections — jewelry, expanded registrations, hoodies and jackets. The badge becomes a full wardrobe.
-
The Drops
2022
Decade Edition
Ten years of the apparel line: Skyline and OG Decade Edition tees, the Día de los Muertos capsule. A decade of the Triple D, worn worldwide.
-
The Drops
2023
The Capsule Year
Old English lettering. The reflective Decade Edition hoodie. Ain't No Love tees. Three drops, one message: the culture can't be licensed.
-
The Scene
2023
Triple D Wins At The Trademark Office
August: the U.S. Trademark Trial and Appeal Board denies the City's petition. Two years of fighting — round one goes to the culture. The City takes it to federal court for a do-over.
-
The Drops
2023
World Champion Capsule
November: the Rangers bring a World Series to the metroplex, and the World Champion capsule drops the same week. Preorders move like the parade.
-
The Scene
2024
The New Wave Runs It Back
BigXthaPlug tops the charts and Kaash Paige carries Dallas R&B — a new generation of Dallas artists reps the badge on the way up.
-
The Drops
2024
214 Day
Dallas's own holiday gets its capsule every February 14. The red suede trucker cap highlights the year.
-
The Scene
2025
The Fight Goes To Trial
The City authorizes hundreds of thousands in taxpayer dollars to relitigate the badge — while the City of Dallas's own logo deal with SMU only earned $10,734. We're still standing.
-
The Drops
2026
New Dallas
The New Dallas tee on an Oak Cliff corner. The new wave of artists carries the torch for the New Dallas era — same roots.
Our Story
What started as tour merchandise for Rich Mind Inc. turned into a full-fledged streetwear movement.
Born and raised in Dallas, Turo Sanchez — a first-generation Mexican-American who survived foster care, family struggles, and the streets of West Dallas, Oak Cliff, South Dallas, and Pleasant Grove — graduated from Lake Highlands High School. After working in Atlanta with major artists like T.I., Bone Crusher, Lil Jon & The East Side Boyz, and signing his first artist Fresh (known for the hit “Hey Fuck Boy” ft. Bone Crusher), he later linked up with his New Orleans foster family, worked with Soulja Slim on the album Years Later… A Few Months After, and collaborated with B.G. on his album Life After Cash Money. He eventually returned home to Dallas and founded Triple D Gear LLC in late 2007.
After building a name in the music industry with Rich Mind Records and helping fuel the Boogie Movement, Turo created Triple D Gear to celebrate the real spirit of Dallas.
Triple D represents the inner city of Dallas, Texas — preserving and modernizing our culture by uplifting our roots while pushing a brighter future for the youth.
The Brand
Over the first decade, Triple D Gear built strong relationships with over 60 wholesale accounts across the Dallas metroplex, including Sheek Shoes, DK Fashion, Centre, Adikt Footwear, Lids, Villa, DTRL, and many other local stores.
Collaborations
Triple D has collaborated with an impressive roster of nationally recognized brands, organizations, athletes, entertainers, and cultural influencers. Over the years, the brand has partnered with Red Bull, Radio One (97.9 The Beat, 94.9 Magic, and Boom 102.9 Atlanta), IBF Welterweight World Champion and 2012 Olympian Errol Spence Jr., Sisu Uptown Day Pool, Whippersnapper Tavern, High Fives Tavern, Kixpo Sneaker Show, Kicks 101 Foundation, Centre, and Adikt Footwear.
Most recently, Triple D has expanded its reach through collaborations with Shurretta Metcalf ("Chiccn"), the former IBF Bantamweight World Champion and Dallas Oak Cliff native, further strengthening the brand's deep connection to hometown champions and community leaders. Triple D also partnered with George White, the Dallas/Fort Worth-based motivational speaker, content creator, and host of The George White The Speaker Show, whose powerful message of purpose, discipline, and the "Big Dawg" mindset aligns with Triple D's commitment to perseverance and self-belief.
The brand has also earned support and recognition from influential figures across sports, music, and entertainment, including Dak Prescott of the Dallas Cowboys, acclaimed actress and producer Marsai Martin, Dallas recording artist Kaash Paige, and chart-topping Dallas rapper BigXthaPlug. Their support reflects Triple D's growing influence within sports, entertainment, music, and the broader culture.
From championship athletes and award-winning entertainers to influential creators and community icons, Triple D continues to build authentic relationships with individuals who embody excellence, resilience, and the spirit of Dallas. These collaborations reinforce the brand's mission to represent the city with pride while connecting with audiences across fashion, sports, music, and culture.
Manufacturing
Triple D Gear controls 100% of its manufacturing, quality control, and distribution. This vertical control puts the brand in a strong position in the marketplace. In addition to producing our own collections, we help other brands grow by offering design consultations, tech packs, fabric swatches, samples, and sourcing services.
At Triple D, we are committed to using top-quality fabrics and materials while staying competitively priced.
Wear the Badge
Be Part Of The Next Chapter.
Triple D Gear is an independent Dallas brand. We are not affiliated with, sponsored by, or endorsed by the City of Dallas or Southern Methodist University.